Privacy Policy

Who handles your information

Pride Clothing operates this shop. Contact us about privacy at info@prideclothing.co.uk or Pride Clothing, 14, Maesycoed, Aberdare, CF44 8RG, United Kingdom.

Information we use

When you order, create an account or contact us, we receive the information you provide, such as your name, email, delivery and billing address, order details and messages. The website also processes technical information such as your IP address and browser information to operate securely.

Why we use it

We use order and contact details to fulfil purchases, deliver goods, answer questions and handle returns under our contract with you. We keep records where required by law. Our legitimate interests include protecting the shop against fraud and keeping it secure. If we request consent for an optional use, you can withdraw that consent by contacting us.

Service providers

The shop runs on WordPress and WooCommerce, hosted by Hostinger. Square processes payments and receives the payment and transaction details needed for that purpose. Delivery providers receive the details needed to deliver your order. We may disclose records where the law requires it. Payment card details are entered into Square payment fields rather than sent to us by email.

Keeping information

We retain information for as long as needed to fulfil orders, handle support and returns, meet accounting and legal obligations, and resolve disputes. The period depends on the type of record and any applicable legal requirement. Contact us for details about records relating to you. Deleting an account does not remove records we must retain by law.

Cookies

The shop uses cookies and similar storage to maintain your basket, checkout session and sign-in, and to support secure payments. You can manage cookies through your browser, although blocking necessary cookies may stop checkout or sign-in working. Optional cookies requiring consent should only be used after you agree.

Your rights and questions

Depending on the circumstances, you can request access to, correction or deletion of your information, restriction of its use, a portable copy, or object to processing. Contact us using the details above. You can also raise a concern with the UK Information Commissioner’s Office at ico.org.uk.